Children from Europe, Japan and America playing with Indian toys; Exports increased, understand from the figures, what are the indications

Rajeev Kumar, New Delhi. Quality control, government effort and the desire to become self-reliant at the heart of toy entrepreneurs have changed the landscape of the entire toy industry. Only three-four years ago, 85 percent of the toys sold in India were imported and now children from countries like America, Europe, Japan, New Zealand, Australia play with Indian toys. The Indian toy manufacturer is acting as the original manufacturer of the Global Toy brand.

  • Toy imports decreased by 70 percent in three years, exports increased by 60 percent
  • Strict quality control rules did wonders, sample testing of imported toys was made mandatory

32 ty clusters being developed in the country

The reason for such a big change in the toy industry is the 32 toy clusters being developed in the country and many of these units have been set up and production has started. This is a big step for the self-reliant India campaign.

Where is the export taking place?

America, South America, UK, European Union, Australia, South Africa, Middle East, Indonesia, Mongolia, Kenya, New Zealand, Japan, South Korea

Making toys for foreign companies

Indian companies are engaged in making toys for global toy brands Hasbro, Hamleys, Spin Master, Dragon, Shifu, Hornby, MGA, IMC and Golden Bear.

Imports decreased, exports increased

According to the Ministry of Commerce and Industry, India imported toys worth USD 371 million in the financial year 2018-19, which declined to USD 110 million in the financial year 2021-22. In the financial year 2018-19, India had exported toys worth $ 200 million, which increased to $ 326 million in the financial year 2021-22.

how to reduce import

In the year 2019, a survey conducted by the government found that only 33 percent of the toys available in the Indian market meet the BIS standards. Toys of substandard quality and hazardous to health were being imported from other countries. In December 2019, the Directorate General of Foreign Trade made sample testing of imported toys mandatory and allowed them to be sold in the market only after passing the quality test.

Visible advantages of tie quality control order

In the year 2020, Tye Quality Control Order was issued and manufacturing license was banned without tie testing facility as per BIS standards. However, cottage industries and micro entrepreneurs were kept out of it. As a result, in the year 2022, a BIS survey found a shortfall in only 14 percent of the sample.

Preparation of 32 Ti Clusters

Under the SFURTI scheme of the Ministry of MSME, 19 tier clusters have been approved. These include nine in Madhya Pradesh, three in Rajasthan, two in Uttar Pradesh, two in Karnataka, two in Andhra Pradesh, one in Maharashtra, one in Tamil Nadu. There are 11,749 micro-scale toy manufacturers working in these clusters. Apart from this, tie clusters have been identified by the Ministry of Textiles in Varanasi, Channapatna, Kondapalli, Jaipur, Kinnal, Asharikandi, Eticopkka, Koppal, Tanjore, Bishnupur, Cuddapah, Niramal and Indore.

Edited By: Krishna Bihari Singh

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