India Today Group enters OTT platform, launches digital venture ‘India Today Originals’ – India Today Group forays into OTT space with India Today Originals ntc

India Today Group, India’s most trusted media house has introduced its latest venture India Today Originals. This venture will become a hub for original series and feature content in the non-fiction space for OTT platforms. This original content will be for both audio and video platforms.

This venture is starting with the release of the trailer of the series named Indian Predator- Diary of a Serial Killer. This series will stream on Netflix from 7 September.

India Today Originals will make two true crime documentary series this year. In this, the first series will come on Netflix. While the second series named Dancing on the Grave will stream on Amazon Prime Video.

With decades of reporting experience, the India Today Group has an incomparable pool of content. India Today is already in a better position to enter the original content space. Hence this new vertical is the next fundamental step in the growth and expansion of the media house. The India Today Group is a well-known name in storytelling across every medium of print, broadcast, radio and digital.

This venture of India Today Group is in line with the changing habits of the Indian audience regarding digital content. The group’s foray into audio and video production for digital platforms not only shows how aware it is of the changing media and entertainment landscape around the world, but also new mediums to take its vast legacy of story reporting across the country. looking for.

With the expansion and popularity of OTT platforms in a short span of time, the need for credible Indian content has also increased. This is where India Today Group comes in, which has an incomparable pool of content after decades of reporting.

Kali Puri, Vice Chairperson, India Today Group says, “When I see good documentaries on streaming platforms, it becomes very clear that this is a very thoughtful move for us. We cover the best stories in India every day, all the time with the speed of breaking news, so can’t we produce the best of the best stories with more information for streaming platforms in a more expansive format? The advantage of making India Today Originals a production partner is that you will get to see a unique combination of two things. The first is that you will have access to those storytellers who first saw his secret unfold. Second, there will be an understanding of how a story is shown in a grand and dramatic way in a longer format.

Chandni Ahlawat Dabas will be the business head of India Today Originals and Special Projects. Regarding this, Chandni Ahlawat Dabas said, “The launch of India Today Originals is a matter of personal and professional pride for me. We have been involved in building an SBU for the last two years and this year we are going to bring the best of global content to the viewers in the documentary space. It’s an exciting start to the year and next year our focus will be on its expansion.”

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