Three films of Shahrukh Khan are in discussion. First- With Yash Raj Campus- Pathan. It is almost ready and will be released in January next year. Second- Jawan is being directed by Atlee Kumar, which is planned to be released next year. Another film is Dunki- which is being produced by Rajkumar Hirani. The makers whose films are coming in January are seen doing aggressive promotions. For example, Om Raut’s Adipurush is also a January release. The teaser of the film has arrived. There is strong opposition. But the direct promotion of Shahrukh’s films is not visible. Rather he looks smart. Things are being prepared and then their films are being linked to it.
In fact, Shah Rukh is also one of those Bollywood stars whose films had shown a tremendous boycott against the first initiative. After Zero, he may not have any film for the last four years, but no such month has been shown when King Khan has not been opposed on social media. There is no doubt that the Boycott campaign has done a lot of damage to Shahrukh’s image. Not only Shahrukh but all the producers and actors of Bollywood have also suffered due to the Boycott campaign. Pathan is on the radar anyway. When then the thing about Boykoy is visible. However, Shahrukh’s team is working tremendously on changing his image.
Shahrukh on the path of Salman Khan, but it is too late
Be it Karan Johar, Aamir Khan or Shah Rukh Khan- all Bollywood stars are trying to use the base of the South to repair their image in the Hindi belt. Many things are happening which can be seen. Shahrukh can also be seen trying to correct the image by resorting to ‘sevabhav’ and compassion like Salman Khan. When Salman Khan was facing serious allegations like assault, intimidation, poaching, road rage, he had similarly resorted to ‘service’ and ‘compassion’ to improve his public image. Through Being Human, all his social work was presented as an example and his image as a generous, helpful and grounded actor was created.
For the last one and a half years, efforts are being made to present Shahrukh as a similarly generous and helpful actor. The latest example in this exercise can be seen in Chennai where King Khan completed the long schedule of his film ‘Jawan’. In a tweet, Shahrukh not only showed his association with the legendary stars of the South but also praised his hospitality. And thanked all the veterans for coming on the sets of Jawan. This tweet of Shahrukh was seen trending on social media for a long time. Retweeting Shahrukh’s post, Atlee Kumar replied, “Thank you sir. It is our honor and pleasure to have you here. Most memorable schedule of my career. You got this shoot done in Chennai. Thank you very much for this. . Thousands of families benefited from this. The king is always the king. We respect you by bowing our heads. Lots of love sir. See you soon in Mumbai sir.”
Two things tell everything in Atlee’s tweet
Note two important things about this tweet. One- Chennai schedule was kept because of Shahrukh. Second- Thousands of people got benefits due to Chennai schedule. Now the question is whether films were not being shot in Chennai, due to Shahrukh’s schedule, it was possible for people to get work? Mumbai, Chennai and Hyderabad are film cities where except for some time of Kovid, the shoot work goes on for 12 months and 24 hours. No filmmaker shooting in these cities has ever written in such a way that thousands of people got work because of the shoot. This is a natural thing. This is a total PR stunt. If you have noticed, during the Aryan Khan drug case, similar publicity was visible from the people close to Shahrukh. The interview of Shahrukh’s body double was very popular in which he told how thousands of people got employment due to Shahrukh at the time of Kovid.
It is also funny that those who are being blown away by the grace of giving employment do not even know that films became NRIs because of big stars like Shahrukh Khan in Bollywood. Most of Shahrukh’s films were shot abroad. So can’t it be assumed that Shahrukh did not end the employment of people for a long time? What a contradiction that even private profit is projected as a public welfare issue. Elsewhere, thousands of people are getting employment from the shooting of a film, so it also means that along with the employment of thousand people, someone is also doing his own employment. Not doing anyone any favors.